How to make your metadata work for you, not against you - Episode 12 out now!


April 1st, 2025

Finding the metadata "Goldilocks zone"

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Hi Reader,

You’ve tagged your content, but… can anyone actually find it?

In this week’s episode of Discussing Stupid, we dig into one of the most overlooked culprits of bad search experiences: metadata. From tagging everything under the sun to forgetting to tag at all, organizations often miss the “just right” zone—that sweet spot where metadata actually improves findability.

In Episode 12: Finding the metadata "Goldilocks Zone”, Virgil and Cole break down:
✅ What metadata actually is (spoiler: it’s not just keywords)
✅ How under-tagging leaves your content invisible
✅ Why over-tagging makes your filters useless
✅ How to find the right balance—without overthinking it
✅ A practical rule of thumb to improve metadata without wasting time

If you’re tired of hearing, “I can’t find that page,” this one’s for you.

And as always, hit subscribe on your favorite platform and send this to someone whose search system is driving them up the wall.

Best regards,
The Discussing Stupid Team

DIG DEEPER

Want to improve your metadata strategy and make your content easier to find? These resources offer a solid foundation:

What is metadata?

This article from TechTarget breaks down the definition of metadata, how it’s used across industries, and why it’s so important for organizing and retrieving digital content.

9 key benefits of metadata management

DATAVERSITY explores how effective metadata management improves data discovery, enhances governance, and boosts productivity across digital ecosystems.

"If you're tag everything, the same, you're tagging nothing."

 

Virgil Carroll - Episode 12

COMING UP NEXT

Episode 13.1: The cost of ignoring accessibility in your color palette

(We aren't tempting fate with the number 13)

Bright colors might look great in your brand palette—but do they meet accessibility standards? In our upcoming episode, we unpack lessons we learned during our own website redesign, from color contrast fails to font size mishaps.
We explore how to strike a balance between visual impact and inclusive design, and why sometimes, the best use of color is not in your text at all.

Releasing April 15th, 2025

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High Monkey helps businesses optimize digital tools and platforms for better results. Whether it's improving workflows or building accessible websites, we focus on creating user-friendly, efficient digital experiences.

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